Just like the blue moon, we bring to you another post about how we ended up wearing what we wear today.
Let me tell you a story.
There was a time when women all over the world used to wear something called ‘corsets’. If you’ve seen Pirates of the Caribbean, you will recognize it as the tight-ass undergarment that almost literally killed Keira Knightley in the beginning of the movie. Weird as it might sound, corsets were widely worn by both men and women to hold/train their bodies into a desired shape, i.e., slimmer waists and larger bottoms. However, like I pointed out, it wasn’t easy to carry and happened to be uncomfortable AF.
And then came Gabrielle. Gabrielle Bonheur Chanel or like we know her today – Coco Chanel. The world renowned French designer started as a seamstress who often worked at cafe-concerts as a performer, which is where she acquired the nickname ‘Coco’ as she repeatedly sang a song titled ‘Ko Ko Ri Co’.
Anyway, coming back to corsets. Even though we love the comfort of loose garments today, and love wearing our dads’ and boyfriends’ t-shirts, there was a time when women knew nothing of it. People expected women to possess the ideal figure and the perfect posture, thereby forcing them to be prisoners of their own clothing. Coco offered them a choice- the choice of presenting themselves without constraints. She introduced the notion of self-expression way back in the 1920s.
Coco went on to have a lot of innovations during her lifetime, including soft belted coats, tweed jackets and blazers – which were all but mens’ clothing items, for women. However, the enterprise that immortalized Coco was her creation of her most famous perfume – Chanel No. 5, which was made up of a long list of 128 ingredients.
